Bing Webmaster Tools: An Overview
If you don't yet have a free Bing Webmaster Tools account, now is the perfect time to sign up. Bing Webmaster Tools provides some great data for webmasters to use and address potential issues. This...
View Article8 Rules of A/B Testing – The Art in Marketing Science
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a...
View ArticleHow to Make Friends and Influence People at #SESSF
Vivastream is the official social platform of SES San Francisco, designed to help you meet the right people and attend the right sessions and events. Check out this guide on how to make the most out of...
View ArticleGmail Messages to Appear in Google SERPs
Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of...
View ArticleHow To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your...
View ArticleWhy 7 Search Results in Google Should be Your Brand New Lucky Number
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on...
View ArticleOmni-Channel Marketing: The Power of Social Media, Influence & Email Addresses
Got full contact? Companies spend a lot of money acquiring customers and building databases. Matching an email address with identifiable intent via social media becomes even more valuable when you can...
View ArticleTop 5 Micro-Conversions You Should Measure
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities...
View ArticleVitaly Borker Gets 4 Years for Threats, Terror Used to Boost Google Rankings
Vitaly Borker, formerly of DecorMyEyes.com, was sentenced to four years in federal prison and ordered to pay almost $100,000 in fines and restitution for terrorizing and stalking customers who...
View ArticleThe Ultimate Guide to Group Buying Sites
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the...
View ArticleAn 18-Tip Checklist to Boost Online Checkouts
Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can help you build a reputable and...
View Article6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here are six benefits that should...
View ArticleFacebook & Twitter Apps Exploited to Profit From Private Data
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have...
View ArticleFacebook Claims Site Scraper Responsible for Leak of 1 Million User Emails
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed.
View Article7 Video Tips for Crowdfunding Campaign Magnetism and Results
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to...
View Article5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data
Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting...
View Article10 Website Quality Indicators That Can Sink Your SEO Battleship
If you aren't paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually...
View ArticleBuild Relationships, Not Links
Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior can help us better understand people’s...
View ArticleUsing Email and Social for Crowdfunding Success
Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is the best way to convince more people to fund your...
View ArticleGoogle as Your Identity Provider: Where Are We Now?
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to...
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